Morgan Linton wrote a good series on his new blog, Bloggings of a Domain Flipper, about selling domains on both Afternic and Sedo. It’s quite comprehensive.
I jumped in and commented on the last post. The highlights are posted below, because I think it’s important information for you to know about selling your domains.
Morgan compared the page views he received for a domain he listed – FrequentFlier.mobi – on Sedo and Afternic. Unfortunately for us, we didn’t win that straight comparison. I encourage you to read the whole thread, but here’s a summary of why it doesn’t tell the full story:
1. AfternicDLS (our domain listing service) offers sellers a choice to list their domains on either Afternic.com only (Basic Promotion) or on a package of Afternic.com, BuyDomains.com, and reseller partners (Expanded Promotion). You chose to list FrequentFlier.mobi using Expanded Promotion, which means that domain buyers viewed your listing on other sites besides Afternic.com. But the page view totals you are comparing are from Afternic.com only.
Your post has, in fact, spurred internal conversations about adding Expanded Promotion page views to your total on your Afternic listing page. We’ve added it to our product roadmap.
2. The page view total also does not include the number of times buyers saw your domain on the respective homepages. We recently revamped the Afternic homepage to give greater prominence to Featured Domains. If you compare Afternic’s home page to Sedo’s, you will see that the only other listed domains on the homepage are below the Featured Domains. On Sedo’s home page, four different types of domain name listings compete with each other. And its in a smaller font.
Most importantly, you state that “the more people that look at your name, the more bids you will get, and the higher price your domain will sell for.”
What I believe you’re saying is that the bottom line is results. And results are defined by sales volume and average sale price (ASP):
+ Sales Volume : According to the DNJournal, our market share was 47% and Sedo’s was 14% during the first six months of 2007.
+ ASP: Sedo has publicly stated that their Average Sales Price (ASP) is $600. Our ASP during the same time period was $1,764 with a median of $1,300.
See the entire post and all comments
We added Morgan’s blog to our blogroll and I encourage you to bookmark or RSS it!
Tags: Afternic, AfternicDLS, average selling price, Basic Promotion, DNJournal, Expanded Promotion, Featured Domains, listing page, page views, sales volume
