AfternicDLS Blog – News and updates from AfternicDLS, the world’s leading premium domain seller

The most common question we receive is, “what can I do to increase my chances of selling my domain names?”. Once your name is listed with AfternicDLS, there are many things that you can do to provide yourself with the greatest opportunity to sell your domain names at the best price point. Through speaking with our sales team, analyzing data from the tens of thousands of domains that we’ve sold, and applying some good old common sense; I’ve outlined three best practices that we’ve seen that will assist you in selling your names.

1. Share the Appraisal with Potential Buyer. We’ve talked about this previously and it is worth noting again. Many seller’s receive appraisals for their domain names. When Appraisal is displayed with the domain on AfternicDLS, seller’s have been 10X more likely to sell their domain names than those without an appraisal. Why? Names that have an appraisal are more likely to be listed at a fair market price and the buyer feels better that they are receiving a fair deal for the domain name because the price has been validated by a 3^rd party.

2. Categorize your Domain Name. When placing a name on AfternicDLS, you have the option to categorize the domain. Only about one-third of our customers take the time to categorize their names – if they only realized what they were missing out on! Names that are categorized are 2.8X more likely to sell than those that aren’t categorized. The reason is simple, buyers look for names by both searching and browsing. When searching, the potential buyer will be able to find the listed name for both categorized and uncategorized if they select the specific keyword terms in the domain. When browsing, the story is completely different. If the name is not categorized, the buyer will not be able to find the domain that has been listed thereby not giving their name the greatest opportunity to be found.

3. Expanded versus Basic Promotion. AfternicDLS provides you with an option of using Basic Promo or Expanded Promo to market your names. What is the difference? Basic Promo enables you to list and sell names on Afternic.com. Basic Promo is an effective and easy method to sell names and there is a 10% sales fee associated with the service.

Expanded Promo provides you to list and sell names on Afternic.com, but provides much more. All names listed with expanded promotion receive:

1. Increased distribution which enables your name to reach more than 2X more potential buyers;

2. Promotion by 17 world class domain sales executives who are speaking to hundreds of potential buyers on a daily basis; and

3. Advertising through our marketing initiatives. We have seen a tremendous increase in sales velocity when names are listed on Expanded Promotion.

We will continue to share with you other best practices that we’ve seen to increase your sales velocity and provide you with the greatest opportunity to sell at the highest price point. Do you have additional suggestions /methods that you’ve used to sell your names? If so, we would love to hear them!